Jost Nickel - Sonor MusikMesse 2017

Sonor signs up for Musikmesse 2017 Brandworld Drums

Percussion instrument brand Sonor has revealed it will be part of Musikmesse 2017 with an extensive presence.

As a manufacturer of high-quality drum kits and percussion instruments, Sonor will be presenting its products in the new exhibition and event area called ‘Brandworld Drums’ in Hall 11.0.

In addition, Sonor will take advantage of the opportunity to address the needs of wholesalers, retailers and distributors specifically, in the area entitled ‘Business Area & Full-range Companies’ (Hall 11.1).

Furthermore, there is to be a dedicated room available for interested drummers, where a new line of Sonor drums that is being introduced at the show can be tested.

“Our promise to the sector is to bring exhibitors into contact with those interest groups that are particularly important for them,” commented Michael Biwer, Group Show Director for Entertainment, Media & Creative Industries at Messe Frankfurt Exhibition GmbH.

“’Brandworld Drums’ creates a new magnet for the international drum and percussion community and gives exhibitors the opportunity to promote their brands in an attractive environment. We are delighted to be welcoming, in Sonor, another key player in the drum sector as part of the ‘Brandworld’ promotion at Musikmesse.”

“The new features at Musikmesse have convinced us. The ‘Brandworld’ concept represents an attractive opportunity to get potential customers from all over the world enthusiastic about our products. We shall take advantage of this trade fair as the occasion at which to introduce a completely new drum range. What is more – everyone with an interest in drums and percussion will have the opportunity to experience some really unusual drumming performances by Sonor artists Jost Nickel (pictured) and Chris Coleman,” said Karl-Heinz Menzel, Managing Director of Sonor GmbH.

“After the positive experiences at the last event, we are anticipating profitable business discussions in our Business Office in Hall 11.1.”

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